In this in the shade 11 Yum Yum Pink. It's a bright pink. It looks more like soft pink. I never expect it to be so bright. From the tube it seems like it may be quite sheer. I was so wrong. It's a jelly bar so it's quite a "bouncy" feel of lipstick. It is a soft lipstick, so gentle application is needed. It glides on beautifully so you don't have to really press on to your lips. It feels nice on the lips. But the colour is just too harse for me. I wanted something softer. But oh well.