If you see the picture below, you will see my very bad editing of photos. Sorry about that. The color of the lipstick is lovely. It's sort of a cool tone Barbie pink. It's pigmented, but I like to press and rub my lips together. There will be a line across my top lip that will sheer out. Then my lip will show thru. So I kind of have to apply more layers or I should not have rub my lips in the first place. Hmmm, but part of having nice moisturized lips is to rub them together. So that's the only drawback. Then again, most lipstick will be the same. Other than that, it's nice. Love the color, love the tube. And I think the price is just right. Slightly below $10 I think. Lasting power, I don't really keep track how long it will last, but it doesn't fade after 3h. It applies beautifully as long as I don't destroy it by rubbing my lips too hard and it goes on smoothly too. So yay to Kate Moss.